To prevent children from getting into traffic-related accidents, DB Insurance has been installing Yellow Carpets since 2016 which designate pedestrian crossing areas near elementary schools (children protection zone) with yellow signs. Installation of Yellow Carpets is a priority for Promy Volunteer Corps, and in some areas, employees get involved as well. To enhance awareness of children’s traffic safety, we launched “Yellow Carpet” TV advertisement in November 2018. By the end of 2018, we installed a total of 299 Yellow Carpets and in 2019 we plan to install new Yellow Carpets in 100 elementary schools nationwide.
Traffic & Environment Challenge
DB Insurance organized a competition entitled the “Traffic & Environment Challenge” as one of its social ventures in order to find solutions from diverse perspectives to social problems in the fields of traffic and the environment.
The “Traffic & Environment Challenge” is a way of discovering social ventures which have innovative business solutions for traffic safety and environmental problems and fields related to the non-life insurance business, and supporting development programs with mid- to long-term perspectives.
In 2019, 5 social ventures were finally selected after document and main screening. DB Insurance plans to explore how to develop these five companies’ solutions and achieve sustainable value creation through support of funds and.
Led by its nationwide Volunteer Corps composed of insurance planners, DB Insurance is conducting its Love-sharing Volunteering activities for underprivileged children in local children’s centers and nurseries and for seniors living alone.
Love-sharing Volunteering consists of programs such as facility renovations, living environment improvement, and cultural experiences. This is an annual event that allows us to convey true love and sharing.